Dorel, the Canadian-based company which owns a number of prominent cycling brands, reported another quarter of positive results last week. Based upon their performance, it seems the cycling industry is a good place to invest. What do you think? Should savvy investors be considering two wheels good?

More details on Dorel’s third-quarter performance in my article for Bike Europe:

Aggressive Bike Marketing and R&D Spurs Dorel’s Results

If you are looking to raise your company’s or organization’s profile with key decision-makers in the urban cycling and transportation sector, consider becoming a sponsor of Velo-city Global 2012, to be held in Vancouver in June of 2012. Take a look at the sponsorship prospectus (PDF) and see how this event could put your brand front and centre with the growing demographic of urban bike commuters.

MONTREAL, Oct. 6 – Dorel Industries Inc. announced it will move Sugoi to a new 70,000 square foot facility in Metro Vancouver by January 2010. The Vancouver clothing maker also becomes a part of Dorel’s new Apparel Footwear Group (AFG) joining Cannondale, GT, Schwinn, Iron Horse, and Mongoose in the AFG.


The group is planning a focus on the custom apparel business and developing specific riding and running uniforms for teams and clubs. The new Vancouver facility will allow SUGOI to increase its custom apparel capacity and offer lead times above industry standards.


“We’ve barely scratched the surface in this expanding market and expect SUGOI to triple its custom apparel business within five years,” stated Robert P. Baird, President of Dorel’s Recreational/Leisure segment.


Chris Fuentes, will be AFG’s President. In his most recent position Chris led all brand marketing, communication and promotion of retail, wholesale and licensing worldwide for the $1 billion Nautica lifestyle brand with 40 product categories in 70 countries.


Sugoi was acquired by Dorel as part of its February 2008 purchase of Cannondale.



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