Deadlines Draw Near for Cycling Trade Show Publications

Now’s the Time to Tell Your Story

Positive press coverage is a great way to reach lots of people at once. The deadlines for upcoming bike trade show publications are approaching fast however. Make sure your latest company news is hot off the presses at shows such as Eurobike, Interbike, and Expocycle. New product announcements and other stories are great exposure for your cycling brand, at a time of year when people are looking for the latest information. Check out the imminent deadlines (at left). You could reuse the same media release for 3-4 different publications, an excellent value.

picture of trade show floor with lots of bikes
Trade shows are busy events. A strong presence in the show guide helps your visibility when you can't meet with everyone.

Upcoming Cycling Trade Show
Publication Deadlines


July 16,
Expocycle guide – new products
July 23,
Bike Europe –  Eurobike edition
July 30, Expocycle – ad space reservations

Aug. 6, Expocycle – ad material required
Aug. 6, Interbike – pre-show issue
August 20, Interbike – Show Dailies
August 23, Interbike – Product Picks

Important Links
Interbike Promotions Guide
Expocycle Promotions Guide

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